CHRISTIAN GOLDEN
312.505.0371 chucxian@gmail.com www.standanddelivercreative.com
Profile
I’m a player/manager Creative. A writer by training and a seeker by nature.
I’m as ready and willing to roll up my sleeves and tackle an opportunity myself, as I am to direct and inspire others. I’m looking for a position where my talents and skills in Strategy and Storytelling can make a difference. I’m media agnostic. And of all the things I can make - live experiences, TV, print, digital/social - I like making a difference more than anything.
Experience
FREELANCE (CURRENT)
I work with agencies across the MarCom spectrum: Live, Social, Advertising and PR. My concentration has been in analyzing data from brands and consumers to unlock insights and develop compelling campaigns. Though I also handle pure writing assignments.
I work quickly and diligently to help my clients deliver standout solutions.
MARKETING WERKS, SVP CREATIVE DIRECTOR 2007-2014
Marketing Werks is an experiential agency handling events, sponsorships, sampling and a lot more for clients like Verizon, Walgreens, PlayStation, Hershey’s and others. I managed a department of seven Creative professionals, as well as a roster of freelance and consulting specialists.
I was the shop’s first Creative Director and helped create positive change in the way MW approaches creative and how it positions and presents itself. Some of the biggest contributions I made include the creative work’s role in attracting and keeping business at a rate that outpaced the industry. And helping my bosses (the founders of the company) grow their business and refine their model to a point where, in September 2013, they were able to sell the agency to CROSSMARK.
I took a key a role in every piece of business including: Verizon, PlayStation, SONY, Craftsman, Air National Guard, Chase, Hershey’s, LEGO, Walgreens, United Health Group, Amnesty International, Bridgestone Tires, IndyCar and Seventh Generation.
CRAMER-KRASSELT, CREATIVE DIRECTOR 2005-2007
C-K is an independent, integrated agency that believes in and develops leading work in both old and new media. I served as a Creative Director on a variety of businesses with emphasis on financial, tech and hospitality sectors, along with new business.
Highlights included a complete brand overhaul for La Quinta and creating Hyatt’s first global television work. As well as the launch of two new brands for Hyatt. I was trained in advanced presentation skills by VCU Brandcenter and named the sole non-officer on the agency’s core presentation team.
FREELANCE 2004-2005
Downsized from the only agency I’d ever known, I went to work selling my creative and strategic skills. I did a lot of work in startup identity and in web and social media content. Mostly in Chicago, but I worked remotely for agencies in LA, NY, London and New Delhi.
The contacts I made during this period led to both my more recent positions.
OGILVY & MATHER, SVP GROUP CREATIVE DIRECTOR 1988-2004
O&M is a full-service agency owned by WPP Group. I started in the Los Angeles office as the mailroom clerk. Over the years, I earned seven promotions and was offered a transfer to the Chicago office to work on Craftsman tools and DieHard batteries. In the course of my service, I worked for the Ogilvy network in over a dozen countries, often sent in on special assignments.
Among the clients I worked on were: Mattel Toys (Barbie, Hot Wheels and He-Man), Wilson Sporting Goods, Kimberly-Clark, Unilever, Microsoft, Paramount Motion Pictures, Miller Brewing, Orchard Supply Hardware, CalFed Bank, Korean Air, American Express, BP, Sears, Fisher-Price and McDonald’s.
Education
AD CENTER LOS ANGELES
Completed course and earned certificates in Copywriting (basic and advanced), Strategy and Planning and AICP certification in television production and budgeting.
WAKE FOREST UNIVERSITY
Majored in English with a Minor in History (Military).
Skills
I’m a good presenter and a humble student. I love to engage with new cultures, new consumers, new categories and new brands. I love trying the new.
I like to lead from the front. Everything I know about helping and guiding people I learned from my father and my uncle, who learned it in the US Army...and I’m happy to expound upon it if asked.
I am: Trustworthy. Loyal. Helpful. Friendly. Courteous. Kind. Obedient. Cheerful. Thrifty. Brave. Clean. Reverent.*
*Thanks to the Boy Scouts of America
